CIMIN COHEN

Media Director

Cimin (she, her, hers) has worked in the media industry for fifteen years on both the agency and publisher sides. She has a strong foundation in both traditional and digital media and specializes in crafting strategies for cross-channel campaigns that reach consumers in a memorable way. During her career, she’s led strategic media planning and buying for Fortune 100 companies including Best Buy, Microsoft, Kraft Foods, and Crayola. Since 2014, Cimin has immersed herself in marketing tourism, hospitality, and the outdoors, with a focus on strong negotiation and maximum budget efficiency. In addition to New Mexico Tourism, she has partnered with Taos Ski Valley, Town of Taos, New Mexico Department of Health, New Mexico Health Services Department, the City of Palm Desert California, the Georgia O’Keeffe Museum, Teton Science Schools, Ojo Caliente Santa Fe (formerly Sunrise Springs Resort), and the National Outdoor Leadership School (NOLS).